Healthy forecasts protect enterprises from adverse competitive and market conditions, and position them to adapt, plan, and thrive in the present and future.
Sales leaders lack confidence in their forecasts, as well as the expertise to improve them. Unformalized forecasting processes are a likely culprit.
These statistics come from respected research institutions like CSO Insights and Gartner.
Aberdeen research emphatically shows that sales forecasting is a problem worth fixing.
Of course, harnessing sales forecasting’s potential is an elaborate process that involves asking the right questions, understanding their answers, and collaboratively developing a process and expertise with other revenue leaders.
Contact us to learn more about how Intangent can help you implement and manage automated sales forecasting as part of a sales performance management solution, schedule a meeting here.